By Emilie Lutostanski • Director of the Local News Resource Center
In a time when a majority of newspaper companies are pursuing consumer revenue and doubling down on digital, Community Impact Newspaper is firmly planted in its profitable, scalable and expanding ad-funded hyperlocal print newspaper business, distributed via direct mail to more than 2.7 million households and businesses in the U.S.
The full-color paper is a marketplace for local mom-and-pop businesses and regional advertisers to reach readers who find coupons and deals alongside useful, unbiased and unique editorial content.
Since the first paper was delivered in September 2005, Community Impact has expanded to 59 communities with 33 publications in the Austin, Houston, Dallas, Phoenix, Ariz., and Nashville, Tenn., metro areas. In March 2020, Community Impact Newspaper will expand its reach further, launching its first newspaper in Georgia, in Alpharetta and Milton, outside Atlanta.
Through many lessons learned, the success continues to mount for co-founders John and Jennifer Garrett, who are proving the monthly mailed business model for newspapers is sustainable and scalable.
In the latest Accelerate Local report, read how Community Impact Newspaper has grown its unique local news offering through the consistent distribution of a high-quality print product, an effective, relationship-driven sales and marketing strategy, and hard work from a passionate team.
Fill out the form below to download the free report.