R&D profiles provides an opportunity to feature the work of companies and help the industry understand services that are available to them from the R&D community.


What services does your company provide?

Digital publishers profit from working with OpsCo in three areas:

  • Ad Tech — OpsCo sells and supports Google Ad Manager 360 and provides cost-effective trafficking services.
  • Yield Ops — We provide revenue-enhancing programmatic and yield-management services.
  • Data Ops — Our straightforward approach to managing DMP, marketing and performance data brings clear insights to publishers and advertisers.

What makes your company unique?

OpsCo is the only Google-authorized reseller in the U.S. and Canada focusing exclusively on the local news-and-information digital media space. Our yield services are among the only solutions available that bring top-tier global ad tech and revenue potential to medium- to small-sized publishers.

Is your company offering any new products or services since COVID-19? Please describe.

OpsCo and its subsidiary YieldLift have introduced additional high-viewability programmatic solutions during COVID season, to help publishers make more money from increased programmatic inventory supply due to diminished direct-sold digital ads.

Dick van Halsema, CEO