In this episode of the Best of Branded Content – Lightning Rounds, Martin Alfaro, business development manager for AL DÍA News Media, explains how they have discovered new revenue and built innovative initiatives around branded content. AL DÍA News Media is a member of our Pilot group for the Branded Content Project and has been working closely with Peter Lamb, sales strategist and president of Lamb Consulting.

Learn more about the success AL DÍA has seen with branded content in this short lightning round video.