In this episode of the Best of Branded Content – Lightning Rounds, Lauren Hitch, multimedia journalist for WBOC digital, explains the importance and benefits of breaking down the fourth wall when creating content for multiple platforms. Draper Media and WBOC are members of our Beta group for the Branded Content Project and their station WBOC and their Facebook Live cooking segments on Delmarva Life was an award winner for best branded content for this year’s LMA Digital Innovation Awards.

Get ideas from Lauren in this short lightning round video.