In this episode of the Best of Branded Content – Lightning Rounds, Lauren Batcheller, national digital sales manager and Stephanie Slagle, senior director, brand and agency sales strategy for Graham Media Group, explain how they found success by focusing on branded content quality control, adding in ad distribution and embracing the friction. Graham Media Group is a member of our Alpha group for the Branded Content Project and their station WDIV-Local 4 was an award winner for best branded content for this year’s LMA Digital Innovation Awards.

Hear great advice from Lauren and Stephanie in this short lightning round video.