In this episode of the Best of Branded Content – Lightning Rounds, Alan Blackburn, director of local sales for KSL Television and Jon Accarrino, executive director for Bonneville Salt Lake Business Development talk about their branded content initiative named Learn to Ski with Max and Andy that reached audiences across OTT, social, digital and broadcast. KSL-TV was also an award winners for best branded content for this year’s LMA Digital Innovation Awards.

Learn about this unique strategy from Alan and Jon in this short lightning round video.