In this episode of the Best of Branded Content – Lightning Rounds, Peter Lamb, sales strategist and president of Lamb Consulting, shares insight about the benefits of blurring the lines between church and state for media outlets, the importance of Happy Meal sales packaging and why you need TLC. The Pilot group for the Branded Content Project and has been working closely with Peter Lamb to develop and refine new revenue initiatives using branded content and sponsorships.

Hear great advice on positioning and selling branded content from Peter in this short lightning round video.