In this episode of the Best of Branded Content – Lightning Rounds, Mike Shapiro, CEO and publisher of TAPinto, shares details on their unique DIY branded content tools and explains why it is so important to ask the tough questions when working on branded content with advertisers. TAPinto is a network of more than 85 franchised online local news sites in New Jersey, New York and Florida and is a member of our Beta group for the Branded Content Project.

Get advice from Mike in this short lightning round video.