In this episode of the Best of Branded Content – Lightning Rounds, Lenora Howze, director of advertising and Vetta Ridgeway, independent sales consultant for The Afro American share advice and guidance on creating new initiatives around branded content. The Afro American is a member of our Pilot group for the Branded Content Project and has been working closely with Peter Lamb, sales strategist and president of Lamb Consulting.

Hear great advice on building and selling branded content from Lenora, Vetta and Peter in this short lightning round video.