Americans are increasingly concerned about climate change, and want more news coverage of it.

Yale University polling in partnership with UC Santa Barbara and Utah State University shows a majority of people – 65% – are worried about the issue. Yale/George Mason University surveys also found majorities in most audiences believe the media should be doing more reporting on climate change. And they’re not seeing the work that’s already out there: on average nationwide, just 33% of people reported hearing about climate change once a week in 2021, per the Yale/UCSB/Utah State study.

To address these concerns, Local Media Association is proud to announce a free and easy solution for newsrooms to add trusted climate reporting to their websites, and tell the local story of this global issue.

Last year, LMA received $200,000 from the Google News Initiative to develop a platform to share stories across its Covering Climate Collaborative. That platform, developed in partnership with Distributed Media Lab, is now built and implemented. You can read more about the development and features here.

This same technology now allows the Climate Collaborative’s content to be embedded by other local newsrooms. Each regional collection features vetted local climate reporting from news organizations in the LMA climate collaborative.

Stories are grouped into five regions: East/Southeast, Gulf Coast, Great Lakes, Southwest, and West. Each regional story collection can be embedded on any website with just a few lines of HTML code, and virtually no impact on page load times — similar to an analytics tag.

For step by step instructions on embedding these collections, download our guide here.

An example of what the stories collection looks like when embedded.

There are also opportunities to monetize these collections once embedded on your site. DML offers varying levels of resource investment to meet your financial goals. For nonprofits, “call-to-action” sections are also being developed.

Finally — are you interested in contributing content to these collections and gaining access to the Climate Collaborative’s authoritative science partners and reporting resources? The collaborative is accepting new members. You can reach out here to discuss opportunities and explore the work of our partners on our website, CoveringClimate.org.

About the LMA Covering Climate Collaborative

LMA launched the Covering Climate Collaborative on Earth Day 2021 with a mission to humanize and localize the impacts of climate change, and empower residents in local communities to take informed, meaningful action.

The local news outlets in the LMA Covering Climate Collaborative include publishers recognized as leaders in local climate reporting, three TV broadcast groups, multiple public radio stations, as well as digital-native climate websites. The partners are grouped into five regional hubs.

East/Southeast includes The News & Observer (Raleigh, North Carolina), The Post & Courier (Charleston, South Carolina), The Miami Herald, WJCT Radio, WJXT-TV Jacksonville, WKMG-TV Orlando, and Florida International University’s South Florida Media Network (Florida).

The Gulf Coast group includes The Times-Picayune and WWNO/WRKF Radio (Louisiana), KPRC-TV Houston, The Current (Savannah, Georgia), and KSAT-TV San Antonio.

In the Great Lakes, WBEZ Chicago (Illinois), Great Lakes Echo at Michigan State University, Planet Detroit, and WDIV-TV (Michigan).

In the Southwest, participants include ABC15-TV (Phoenix), ASU/Cronkite News (Phoenix), The Paper (Albuquerque, New Mexico) and NMPBS (New Mexico).

The West includes The Sacramento Bee, KGO-TV San Francisco, Southern California Public Radio (California), KGW-TV (Portland, Oregon), and Investigate West (Washington).

Science and journalism partners in the collaborative include Climate Matters, Climate Communication, SciLine, the Center for Climate Change Communication at George Mason University, Solutions Journalism Network, and the Society of Environmental Journalists.