Are you working hard to sustain and grow your family-owned or independent local media organization in today’s rapidly changing landscape? LMA’s Family and Independent Media Sustainability Lab — FIMS Lab for short — is here to help you overcome common challenges and unlock the potential of your local newsroom.

LMA Family and Independent Media Sustainability Lab

Local newsrooms often face hurdles such as:

  • Adapting to digital transformation
  • Diversifying revenue streams
  • Building and retaining audience engagement
  • Optimizing technology and resources
  • Fostering impactful journalism

The FIMS Lab is designed to address these pressing issues by offering:

  • Strategic planning and business transformation guidance
  • Insights on building sustainable advertising and marketing portfolios
  • Expertise in consumer revenue and first-party data strategies
  • Technology optimization for efficiency and revenue growth
  • Opportunities for collaborative journalism projects with a focus on impact

Imagine the breakthroughs your local media organization can achieve by overcoming these hurdles:

  • Transform your digital presence with expert guidance in audience development and engagement
  • Boost your revenue by implementing cutting-edge sales and branded content strategies
  • Enhance your newsroom’s efficiency through technology optimization and resource management

Collaborate with like-minded organizations, tap into a wealth of knowledge from industry professionals, and unlock new heights of success for your local newsroom.

This opportunity is available only to family-owned or independent local news companies in the U.S. and Canada with at least $1 million annual revenue. If you meet these criteria, seize this opportunity. Applications are open through 11:59 p.m. Pacific time Tuesday, May 9. Take the first step toward redefining your organization’s future.

This groundbreaking program is provided by Local Media Association, thanks to support from the Google News Initiative.

#FIMSLab #LocalMedia #Sustainability #GoogleNewsInitiative #NewsroomChallenges

This post was written and edited by LMA staff, with assistance from artificial intelligence tools (ChatGPT-4).