Growth. Profitability. These keywords are making noise across media and consumer technology as executives focus on the top and bottom line, but leaders may struggle to know what metrics and investments to use to drive desired outcomes.

The Alexander Group’s Matt Bartels, principal and practice lead, Media and Consumer Technology and Quang Do, principal, presented on these topics during LMA’s Accelerate Local How-To Series last week.

Bartels and Do discussed the metrics and investments that are crucial to drive growth and profitability to set sights on sustained strategies for 2023. Backed by Alexander Group’s latest Media & Consumer Technology research, this session provided takeaways, strategies and best practices needed to improve a company’s bottom line.

The Alexander Group has published Why Companies Are Focusing On Profitability, exploring these topics in detail. You can read the report here, watch the webinar (Passcode: C!5Rs.V8) and download the presentation.