In the dynamic landscape of media, identifying the key attributes that contribute to the success of media company partnerships is crucial for sustainable growth. 

We reached out to Local Media Association R&D partners with the simple question, “What are the top five traits you see in your media company partners?” 

Who better to answer this question than companies engaging with hundreds of media companies across the world, seeing what is working and what isn’t working every day? LMA R&D partners are a great resource for best practices, innovation and enablement.

The responses revealed four core themes crucial to success: local commitment to community journalism, innovation with a long-term vision, a willingness to change strategically, and audience-centric, data-informed practices. 

To dive deeper into these core themes, read insights from core LMA executives and more, purchase the report today.

If you are a LMIA member, please email Lindsey.Estes@localmedia.org for your free copy.