Plus, advice on unleashing CTV programmatic revenue growth
In the ever-evolving Connected TV landscape, revenue opportunities continue to shift, offering both challenges and promising avenues for growth. As streaming becomes an essential part of media consumption, local media sales executives examine how CTV can serve advertisers aiming to reach audiences outside of traditional linear TV. With new players entering the space and increasing demand for targeted solutions, the industry navigates a complex mix of opportunities and hurdles.
LMA reached out to executives in our broadcast member companies with questions about the CTV and streaming space. In the responses in this report, these executives share their perspectives on how the past year has impacted the CTV content and revenue landscape and what trends they anticipate for the future.
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