Overview of Virtual Event Series

This plan outlines a structured programming initiative spanning from mid-April to early June. The virtual event series will focus on four distinct topics, with each topic covered over a 1-2 week period. Each topic will be supported by an R&D sponsor, who will collaborate with a designated staff member to design and guide the sessions.

Key Program Details:

  • Four Topics in Total: only 4 sponsors positions available
  • Each topic is assigned a single sponsor
  • Each topic spans 1-2 weeks
  • At least four sessions per topic (minimum)
  • One session per topic may be fully presented by the R&D sponsor

Timeline & Targeted Weeks:

The sessions are scheduled to take place between mid-April and early June, specifically targeting the following weeks:

  • April 21
  • April 28
  • May 5
  • May 12
  • May 19
  • June 2
  • June 9

Summary of Topic Ideas

The proposed topics cover a range of areas relevant to AI, content, business efficiency, journalism, advertising, and digital revenue. Below is a categorized summary of key focus areas that could be selected for programming:

Artificial Intelligence (AI)

  • AI for content creation
  • AI for business efficiency
  • AI for sales leaders & reps (efficiency & effectiveness)
  • Ethical considerations of AI

Content & Journalism

  • Branded content
  • Collaborative journalism
  • Journalism funded by philanthropy
  • Industry thought leadership (inside and outside the industry)
  • Audience growth strategies
  • First-party data utilization

Digital Revenue & Advertising

  • Digital revenue strategies
  • Advertising best practices
  • First-party data strategies for monetization
  • Q&A with LMA experts/consultants
  • Digital sales: owned & operated vs. paid social/search
  • Optimizing digital sales performance
  • Best opportunities in streaming

Sales & Business Efficiency

  • Digital sales strategies
  • Digital sales managers and reps training
  • Enhancing sales effectiveness with AI
  • Leveraging technology for sales growth

Events & Broadcast

  • Event-based revenue strategies
  • Broadcast-focused opportunities

This list provides a broad and versatile selection of topics that can be tailored into the four-session structure, ensuring diverse and impactful discussions.

Presenting Sponsor Package

– Opportunity to welcome the audience at the beginning of each session
– Will work with the LMA team to identify 4 session topics, brainstorm speakers and work together to program the sessions
– One standalone session, spotlighting your clients and case studies using your services, marketed as part of the conference program
– “Presenting Sponsor” language on all marketing materials post and prior to the event
– Stand alone marketing email to be sent to all attendees at the conclusion of the conference
– Attendee list and attendee reports for each webinar
– Write-ups for each session that will be marketed through LMA communication channels
– Special code sponsor can send to clients (who are not LMA members) to attend the event for free
– Exclusive sponsorship for the track topic for the two weeks of the event
 
Total Investment: $5,000

Contact Lindsey Estes at lindsey.estes@localmedia.org for more information and secure your track sponsorship today.