How adopting SaaS industry GTM principles
can transform local media revenue
The new-and-improved Local Media Innovation Alliance (LMIA) is now called Local Media Innovation Insights (LMII). It has a new look, but with the same great content.
These reports focus on promising trends/opportunities from local media companies of all kinds, including newspapers, digital news sites, TV/radio and more. Subscriptions are open to all local media outlets.
This report introduces the “SaaS-ification of Media”: a strategic framework that
applies proven SaaS GTM principles to local media operations.
Inside, you’ll find:
● A breakdown of key SaaS metrics that media companies should adopt
● A diagnostic GTM audit to assess your media company’s SaaS readiness
● A roadmap for building recurring revenue and advertiser retention
infrastructure
● Strategic insight into dual transformation for media growth
Use this report as a resource, and share with your colleagues.
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