Local Media Association is rolling out a packed lineup of fall webinars designed to help publishers, broadcasters and digital media executives sharpen their skills, strengthen data strategies and boost revenue.
The series kicks off with a doubleheader on September 18, 2025, featuring sessions on audience segmentation and using metrics to guide reporting.
September 18, 2025: Two must-attend sessions
Session 2 of The Segmentation Blueprint
Time: 12:00–1:00 p.m. EDT
Click here to register.
This session, led by industry consultants, dives into how publishers can maximize first-party data. Attendees will get actionable frameworks, case studies, and proven techniques to fuel audience growth and bottom-line results. The goal: help media leaders strengthen their data strategies and turn insights into revenue.
How metrics can guide reporting and revenue
Time: 2:00–3:00 p.m. EDT
Click here to register.
This session will show how local editors and publishers can leverage audience data to make smarter editorial and business decisions. Key takeaways include:
- Using analytics to align coverage with community interest
- How data drives newsletter performance and local ad campaigns
- Best practices for training small publishers on actionable metrics
- Real-world examples of turning data insights into growth
September 19, 2025
Webinar: 10 prompts every sales team should be using today
Time: 10:00–11:00 a.m. EDT
Click here to register.
A practical session that equips local media sales teams with AI-powered prompts to close more deals, boost productivity, and improve advertiser ROI.
October 2025 webinars
- October 14, 2:00–3:00 p.m. EDT
Click here to register.
What is GEO for SEO and how do I create content for it?
This session will unpack the emerging concept of “GEO for SEO,” giving publishers tactical steps to optimize content for search engines and AI search platforms. - October 16, 2:00–3:00 p.m. EDT
Click here to register.
What a publisher needs today to succeed
A comprehensive look at the tools, strategies, and approaches modern publishers need to thrive in a competitive, rapidly changing ecosystem.
November 2025 webinars
- November 6, 2:00–3:00 p.m. EST
Click here to register.
How news sites can build community credibility
Strategies for earning trust, strengthening local connections, and positioning newsrooms as essential community resources. - November 11, 2:00–3:00 p.m. EST
Click here to register.
These ideas will increase your summer camps’ revenue in 2026
A forward-looking session packed with revenue ideas for media companies working with summer camps and local event organizers.
Why these webinars matter
Each webinar is designed to address the most pressing challenges facing local media today: monetization, data strategy, SEO, community trust and audience growth. With case studies, actionable frameworks and industry-tested strategies, participants can expect immediate takeaways they can implement in their own organizations.
Registration is open now for all sessions. Visit Local Media Association’s events page or click the links above to secure your spot.
Editor’s note: Artificial Intelligence was used to create an initial version of this article, which was then edited by LMA staff.