Content marketing is helping local advertisers grow, connect with audiences, and tell stronger stories. Understanding how businesses use it today is key to unlocking new revenue opportunities for local media.
The Content Marketing Advertiser Study from Borrell Associates and The Branded Content Project answers important questions, including:
- What content marketing looks like in real local markets
- Which businesses are using it the most and investing the most
- What advertisers hope to achieve through storytelling
- Which content formats perform best, with video leading the way
- How businesses distribute content and where they are spending
- How content marketing continues to evolve