Tell us a little bit about what Opti Digital does. 

Opti Digital is a leading AdTech company specialising in digital media monetisation. Through its AI-powered monetisation platform, fast wrapper, proprietary demand and advanced analytics, we help publishers maximise advertising revenue while improving user experience, web performance and operational efficiency.

Robin Skrzypek

Our platform brings together five complementary solutions covering programmatic and direct monetisation management, premium advertising demand, advanced analytics, advertising experiences and AI-powered yield optimisation. Publishers can use these solutions together as part of a complete monetisation strategy or independently according to their needs and existing infrastructure.

Today, more than 10,000 websites and apps worldwide rely on Opti Digital to improve advertising performance and drive sustainable growth. 

What problem does your company solve for a local media company? 

For local media companies, digital advertising monetisation can become increasingly complex. Publishers often need to manage multiple technologies, demand partners, data sources, domains and optimisation strategies while also protecting user experience and site performance. 

Opti Digital helps simplify that complexity by bringing technology, monetisation expertise and unified analytics together. For publishers managing multiple domains, our orchestration layer provides a centralised, click-not-code environment that makes it easier to onboard new domains quickly and manage monetisation operations from one place. 

This gives publisher teams greater visibility into their advertising performance, helps them identify revenue opportunities more efficiently and enables them to make better-informed monetisation decisions without adding unnecessary operational complexity. 

What makes Opti Digital unique? 

What differentiates Opti Digital is the combination of advanced technology, publisher expertise and a modular platform that can adapt to each publisher’s individual needs.

Our five complementary solutions — Ad Manager Hub, Demand Hub, Insights Hub, Ad Experience Hub and Yield Hub — address different parts of the monetisation journey, from programmatic management and premium demand to analytics, advertising experiences and AI-powered yield optimisation.

Publishers are not required to replace their entire existing setup. They can activate individual solutions where they see the greatest opportunity or combine them as part of a broader monetisation strategy. This flexibility, combined with our focus on transparency, performance and sustainable revenue growth, is central to our approach. 

Talk to us about what is new with Opti Digital. 

A major focus for Opti Digital — and an area we continue to build on — is the integration of AI and advanced analytics into publisher monetisation. 

Through solutions such as Insights Hub, we are continuously expanding our capabilities to help publishers move beyond simply collecting more data toward understanding what is happening, why it is happening and which actions can have the greatest impact. 

Our goal is to make increasingly complex monetisation environments easier to analyse, manage and optimise. By continuing to develop AI-powered intelligence and automation across our platform, we aim to support better diagnosis, faster decision-making and more effective revenue optimisation while giving publishers greater visibility and control over their strategy. 

What results are your customers seeing? 

More than 10,000 websites and apps worldwide — including publishers such as Euronews, Ziff Davis, Forbes, Gizmodo, Webedia, Valnet and 1XL — rely on Opti Digital to support their advertising monetisation. 

For example, Navigate Health, the company behind Patient.info, achieved a +48% increase in ad revenue and a 380% return on investment following the implementation of Opti Digital’s monetisation solutions, alongside significantly faster ad delivery performance.[Text Wrapping Break][Text Wrapping Break]Depending on each publisher’s objectives and setup, our technology can help improve advertising revenue, increase monetisation efficiency, identify previously missed opportunities, optimise yield and reduce the amount of manual analysis required from internal teams.

Just as importantly, publishers gain a clearer and more unified understanding of their advertising performance, allowing them to make monetisation decisions with greater confidence.