Accelerate Local 2021: Session follow-ups and presentation links

Thank you to our gold sponsors, iPublish Media and Legacy.com

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Presentations, video recordings and more…

Growing Digital Subscriptions

Sponsored by Social News Desk

Monday, Feb. 22 | 3:00 p.m. – 4:30 p.m. Eastern time
Thursday, Feb. 25 | 3:00 p.m. – 4:30 p.m. Eastern time

PRESENTATIONS:

• Kelli Dakake VP, Digital Acquisition, Hearst Newspapers
• Toby Collodora, Senior Manager, Engagement and Retention, Star Tribune Media Company
• Kim Wilson, President/Founder, SocialNewsDesk
• Liz White, Publisher & Executive Vice President, RJ Media Group

Journalism Funded by Philanthropy

One session offered on two dates:
Wednesday, Feb. 24 | 2:00 p.m. – 3:30 p.m. Eastern time
Friday, Feb. 26 | 2:00 p.m. – 3:30 p.m. Eastern time

PRESENTATIONS: Journalism Funded by Philanthropy

ADDITIONAL RESOURCES:

• Journalism funded by philanthropy: 5 questions local news outlets should address to prepare for a funder pitch
• Interested in Local Media Foundation fiscal sponsorship? Contact Lindsey.Estes@localmedia.org

Branded Content

Tuesday, Feb. 23 | 3:00 p.m. – 4:30 p.m. Eastern time
Day 1 — Sell Us a Story – Storytelling Creation Strategies Designed to Increase Revenue

RECORDING: Click here to view the recording.

ADDITIONAL RESOURCES: 

1. Mystery bag activity PDF
2. Get your #brandedbadge sales certificate! Our one-hour program lives here – BRANDED BADGE CERTIFICATE
3. Want access to the 10 turnkey sales series Jared mentioned? – Email Julia.Campbell@localmedia.org for an access link

Thursday, Feb. 25 | 3:00 p.m. – 4:30 p.m. Eastern time
Day 2 — What’s Your Story? Pitching, Positioning and Perfecting Your Branded Content Sales Presentation

RECORDING: Click here to view the recording.

ADDITIONAL RESOURCES: 

1. 60 second pitch PDF.
2. Get your #brandedbadge sales certificate! Our one-hour program lives here – BRANDED BADGE CERTIFICATE
3. Want access to the 10 turnkey sales series Jared mentioned? – Email Julia.Campbell@localmedia.org for an access link

Strategies for TV broadcasters

Sponsored by Social News Desk

A half-day of discussions with leaders and subject-matter specialists in local TV — Friday, Feb. 26 | noon – 4 p.m. Eastern time

Local TV Executives Discuss Industry Hot Topics — noon – 1 p.m.

PRESENTATIONS:

• Kim Wilson, President/Founder, SocialNewsDesk

NextGenTV: what ATSC 3.0 means for you, your content, and your revenue — 1 p.m. – 2 p.m.

PRESENTATIONS:

• Anne Schelle, Pearl TV: NextGen TV Update
• Sam Matheny, NAB: NextGen TV Background
• Catherine Badalamente, Graham Media Group: ATSC 3.0 example video

How OTT and CTV are changing local broadcast digital content and revenue strategies — 3 p.m. – 4 p.m.

RECORDING: Click here to view the recording.