Thank you to our gold sponsors, iPublish Media and Legacy.com
Presentations, video recordings and more…
Growing Digital Subscriptions
Sponsored by Social News Desk
Monday, Feb. 22 | 3:00 p.m. – 4:30 p.m. Eastern time
Thursday, Feb. 25 | 3:00 p.m. – 4:30 p.m. Eastern time
PRESENTATIONS:
- Kelli Dakake VP, Digital Acquisition, Hearst Newspapers
- Toby Collodora, Senior Manager, Engagement and Retention, Star Tribune Media Company
- Kim Wilson, President/Founder, SocialNewsDesk
- Liz White, Publisher & Executive Vice President, RJ Media Group
Journalism Funded by Philanthropy
One session offered on two dates:
Wednesday, Feb. 24 | 2:00 p.m. – 3:30 p.m. Eastern time
Friday, Feb. 26 | 2:00 p.m. – 3:30 p.m. Eastern time
PRESENTATIONS: Journalism Funded by Philanthropy
ADDITIONAL RESOURCES:
- Journalism funded by philanthropy: 5 questions local news outlets should address to prepare for a funder pitch
- Interested in Local Media Foundation fiscal sponsorship? Contact Lindsey.Estes@localmedia.org
Branded Content
Tuesday, Feb. 23 | 3:00 p.m. – 4:30 p.m. Eastern time
Day 1 — Sell Us a Story – Storytelling Creation Strategies Designed to Increase Revenue
RECORDING: Click here to view the recording.
ADDITIONAL RESOURCES:
- Mystery bag activity PDF
- Get your #brandedbadge sales certificate! Our one-hour program lives here – BRANDED BADGE CERTIFICATE
- Want access to the 10 turnkey sales series Jared mentioned? – Email Julia.Campbell@localmedia.org for an access link
Thursday, Feb. 25 | 3:00 p.m. – 4:30 p.m. Eastern time
Day 2 — What’s Your Story? Pitching, Positioning and Perfecting Your Branded Content Sales Presentation
RECORDING: Click here to view the recording.
ADDITIONAL RESOURCES:
- 60 second pitch PDF.
- Get your #brandedbadge sales certificate! Our one-hour program lives here – BRANDED BADGE CERTIFICATE
- Want access to the 10 turnkey sales series Jared mentioned? – Email Julia.Campbell@localmedia.org for an access link
Strategies for TV broadcasters
Sponsored by Social News Desk
A half-day of discussions with leaders and subject-matter specialists in local TV — Friday, Feb. 26 | noon – 4 p.m. Eastern time
Local TV Executives Discuss Industry Hot Topics — noon – 1 p.m.
PRESENTATIONS:
NextGenTV: what ATSC 3.0 means for you, your content, and your revenue — 1 p.m. – 2 p.m.
PRESENTATIONS:
- Anne Schelle, Pearl TV: NextGen TV Update
- Sam Matheny, NAB: NextGen TV Background
- Catherine Badalamente, Graham Media Group: ATSC 3.0 example video
How OTT and CTV are changing local broadcast digital content and revenue strategies — 3 p.m. – 4 p.m.
RECORDING: Click here to view the recording.
You must be logged in to post a comment.