Penny Riordan, contributor at Local Media Association + Local Media Foundation

News

How The Plug grew membership 15% by articulating value to its core audience

by Penny Riordan December 8, 2021March 24, 2022

Facebook Journalism Project

How scrum framework helped accelerate digital subscription growth at Southeast Missourian

by Penny Riordan October 26, 2021March 24, 2022

News

Agile methodology in the newsroom: Facebook Accelerator case study with Native News Online

by Penny Riordan October 12, 2021March 24, 2022

Business Transformation

How media publishers can plan for life after the cookie

by Penny Riordan August 30, 2021August 30, 2021

Facebook Journalism Project

FJP Accelerator case study: The Sumter Item team learns, applies value of audience data

by Penny Riordan August 24, 2021March 24, 2022

5 tips for running successful contests, from LMA Digital Club members

by Penny Riordan June 1, 2021July 7, 2021