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Home » Index for Penny Riordan

Author Archives: Penny Riordan

Penny Riordan is the Director of Business Strategy and Partnerships at the Local Media Association.

Posted inIndustry Collaboration

The ‘MVP’ of product requirements for content sharing for collaboratives

by Penny Riordan August 26, 2024August 28, 2024

Posted inQueer Media Collaborative

Six LGBTQ+ publishers see revenue growth after inaugural lab focused on technology and sustainability

by Penny Riordan and Dana Piccoli July 29, 2024July 31, 2024

Posted inBusiness Transformation

How to structure sales teams to maximize digital revenue

by Penny Riordan May 13, 2024May 15, 2024

Posted inThe Branded Content Project

What do branded content and journalism funded by philanthropy have in common

by Penny Riordan December 5, 2023December 6, 2023

Posted inBusiness Transformation

How to develop a sales and content strategy for streaming

by Penny Riordan October 17, 2023October 17, 2023

Posted inNews

Tips for success: Selling email newsletters to advertisers

by Penny Riordan July 18, 2023July 18, 2023

Posted inNews

How broadcasters can grow first-party data

by Penny Riordan June 27, 2023June 27, 2023

Posted inNews

Four takeaways from ISOJ 2023

by Penny Riordan April 18, 2023April 18, 2023

Posted inNews

Small publishers share growing, diversified revenue streams

by Penny Riordan April 4, 2023April 4, 2023

Posted inNews

How BIPOC news outlets leaned into their authentic voice to grow audience through custom video content

by Penny Riordan March 7, 2023March 7, 2023

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