Second Vice Chair, LMA Board and Director, LMF Board
Chief Digital Officer, Heartland Media, LLC
Lisa Bishop joined Heartland Media as Chief Digital Officer in October 2015. Bishop is a digital monetization and product specialist who has led transformational change in the local media industry for the past 17 years.
In her role at Heartland, Bishop oversees all digital operations, strategy, monetization and business development of audience and revenue for the growing station group. Bishop led the launch of PulseLocal Marketing, Heartland’s digital agency in the spring of 2016 offering solutions such as: responsive web site development, social media management, reputation management, database and email marketing, and search engine marketing.
Prior to her time at Heartland, Bishop conceived and executed the formulation of Gray Digital Media in 2002 under the leadership of then COO Bob Prather. As the VP of Digital Media, she was the catalyst to a culture transformation of Gray’s local television stations and the creation of their local digital properties by transforming a traditional media distribution company to focus on content gathering and syndication across multiple digital platforms. Bishop was responsible all digital initiatives including web, mobile, online operations, business development and revenue and monetization strategies. She also led the efforts to build out a fully supported digital agency, LocalX Marketing.
In the early 2000’s – Lisa led the first interactive team for Benedek Broadcasting, Benedek Interactive Media (BIM), from 2000-2002, bringing many local TV stations online for the first time.
In addition to broadcast experience, Bishop also served as a sports correspondent for Chicago’s local newspaper The Daily Herald, covering local high school sports. In 1998 she served as Sports Information Director Assistant for Montreat College where she brought the college’s sports coverage online for the first time with the development of their Web site. She also wrote sports articles for a small local newspaper in North Carolina, the Black Mountain News.
Lisa holds a Bachelor of Science in Business Management from Montreat College in North Carolina. Additionally, she has earned a Masters of Business Administration from the Keller Graduate School of Management.
She lives in the Charlotte area with her husband and their two children.