Director, LMF Board

Founder/CEO, BlueLena

Daniel Williams is the founder and CEO of BlueLena, a leading full-service technology and marketing solutions provider that supports media organizations with audience and revenue growth strategies.

He is an experienced entrepreneur and senior media executive with over two decades experience. Daniel began his career with McClatchy and has held leadership positions with the New York Times Company, Gannett and The Day. In 2011, he co-founded and led LEAP Media Solutions as its CEO for six years through its acquisition by BlueVenn, where he continued to serve as its US-Division President through 2019. In 2020, he founded BlueLena which today supports over two-hundred brands with full-funnel audience development, email and social media marketing, customer lifecycle management and revenue diversification.

Daniel’s work in developing LEAP’s proprietary Targeted Growth Model, as well as implementing The Day’s pioneering all-access membership model, have been adopted as industry best practices. He is an active speaker, having presented to the Local Media Association, International Newsmedia Marketing Association, Association of Alternative Newsmedia and other forums. Daniel has previously served on the INMA North American Board of Directors, and is currently a Board Advisor for the NC Tech Association, as well as a member of the Wolfpack Investor Network.

Daniel is a graduate of NC State University and resides in Cary, NC with his wife Tammy and three children.

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