December 6 | 1:00 EST
Newspapers invented first-party data. Yet, many publishers lack a first-party data strategy and an actionable 360-degree customer view.
This webinar will cover:
• How to leverage the first-party data you already have
• Actioning behavioral intent and content insights to increase new subscribers, renewals and sign ups
• Understanding and knowing the “WHO” is the key ingredient to personalization—no matter the channel
• Plus, get out your BINGO markers for some BINGO fun! This interactive exercise will help determine if you are ready for digital transformation.
Attend this webinar with Joanne Persico, President/Co-Founder of ONEcount as she covers real world best practices and lessons learned from over two decades of working with b2b publishers, membership-driven associations, newspapers and event-based media companies.