The Meta Journalism Project Accelerator Program helps local news publishers build a sustainable future via coaching and stipends to implement new strategies to grow reader revenue, digital transformation, video business lines and more. Local Media Association and Local Media Foundation serve as partners to Meta/Facebook for specific North American Accelerator programs, providing administrative services for Accelerator cohorts as well as publishing case studies on actionable successes from the programs.
The reader revenue programs are led by Blue Engine Collaborative, a consortium of mission-driven consultants and advisors focused on driving digital audience growth and revenue.
Our most recent case studies and highlights from Accelerators:
How BIPOC news outlets leaned into their authentic voice to grow audience through custom video content
Twelve news organizations from the United States and Canada recently wrapped up the Video Business Accelerator, a cohort-based, virtual program with the Meta Journalism Project and the Craig Newmark Graduate School of Journalism at CUNY. All of the cohort participants were companies led by people of color. Local Media Association staff joined and participated in…
4 email campaign themes Canadian publishers used to grow reader revenue
Thirteen news organizations from Canada recently wrapped up the Meta Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations were invited to 12 weeks of group sessions led by Blue Engine Collaborative, a consortium of mission-driven consultants and advisors focused on transformative…
Tips for creating successful Facebook ads for newsletter acquisition
Twenty-nine news organizations from North America recently wrapped up the Meta Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited to…
5 ways Canadian publishers ‘buttonized’ emails, websites to drive revenue, newsletter signups
Newsletters provide an effective channel for engaging with audiences offsite, encouraging them to visit and read more often. And they move readers down the funnel more efficiently, ultimately to become dedicated financial supporters.
How surveys helped 5 newsrooms refine coverage and grow reader revenue
Twenty-nine news organizations from North America recently wrapped up the Meta Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited to…
5 strategies that grew reader revenue for participants in the Meta Journalism Project Accelerator
Thirty news organizations in the U.S. and Canada grew their total customer lifetime value by almost $10 million as a result of what they learned and applied in the Meta Journalism Project’s Reader Revenue Accelerator program.
How the Mississippi Free Press educated audiences on the value of their work through messaging
When Mississippi Free Press launched in March 2020, the founders quickly realized they had to accelerate their timeline to membership and sustainability as COVID-19 numbers were exploding.
How The Plug grew membership 15% by articulating value to its core audience
Thirty news organizations from North America recently participated in the Facebook Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited to…
How scrum framework helped accelerate digital subscription growth at Southeast Missourian
Though the Southeast Missourian has focused on growing digital subscriptions for several years, a more refined approach to testing and learning in 2021 yielded a 32 percent improvement in new subscription starts from the same time period in 2019, and brought in nearly four times as many new email signups with company’s annual best-of contest,…
Agile methodology in the newsroom: Facebook Accelerator case study with Native News Online
Thirty news organizations from North America are currently participating in the Facebook Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited…
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