Meta Journalism Project

The Meta Journalism Project Accelerator Program helps local news publishers build a sustainable future via coaching and stipends to implement new strategies to grow reader revenue, digital transformation, video business lines and more. Local Media Association and Local Media Foundation serve as partners to Meta/Facebook for specific North American Accelerator programs, providing administrative services for Accelerator cohorts as well as publishing case studies on actionable successes from the programs.

The reader revenue programs are led by Blue Engine Collaborative, a consortium of mission-driven consultants and advisors focused on driving digital audience growth and revenue.

Our most recent case studies and highlights from Accelerators:

How surveys helped 5 newsrooms refine coverage and grow reader revenue

Twenty-nine news organizations from North America recently wrapped up the Meta Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited to […]

How The Plug grew membership 15% by articulating value to its core audience

Thirty news organizations from North America recently participated in the Facebook Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited to […]

How scrum framework helped accelerate digital subscription growth at Southeast Missourian

Though the Southeast Missourian has focused on growing digital subscriptions for several years, a more refined approach to testing and learning in 2021 yielded a 32 percent improvement in new subscription starts from the same time period in 2019, and brought in nearly four times as many new email signups with company’s annual best-of contest, compared to 2020.

Agile methodology in the newsroom: Facebook Accelerator case study with Native News Online

Thirty news organizations from North America are currently participating in the Facebook Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited […]