November 18 | 2 p.m. ET
Small donors may be feeling the squeeze this giving season. Some are watching their wallets as economic pressures mount, while others are worn out by the flood of funding appeals that came with a high-stakes election season. With so many organizations competing for support, newsrooms need to be smart about how they ask.
The good news is that proven tactics can help your year-end campaign rise above the noise. In this webinar, individual giving experts and development professionals will share how to make a compelling case for local news and offer specific strategies for reaching donors. Join our next Lab Link webinar on Nov. 18 to hear what’s working for newsrooms right now and learn how to implement these strategies in your own year-end campaign.
Speakers:
- Eden Gobuty, Director of Individual Giving, Report Local
- Will Campbell, Editor and Co-owner, The Columbian
- Jill Zoria, Vice President of Strategic Partnerships & Community Impact, The Butler Eagle
The Lab Link webinar series of the LMA Lab for Journalism Funding is made possible with support from Knight Foundation.