Lightswitch’s winning video was part of a series produced for The Advocate in New Orleans called “Mardi Gras for All Y’All.” In late 2020, Mardi Gras 2021 was canceled due to Covid.
The Advocate said “You can’t just cancel Mardi Gras. It’s like Christmas, it happens regardless.” So they brought Lightswitch on to produce a virtual Mardi Gras to entice people to come to New Orleans when the pandemic restrictions were lifted.
They had about 3 months to put it all together, but along with The Advocate amazing team, they were able to produce 3 action packed shows featuring music, food, history, krewes, and everything Mardi Gras is known for.
The virtual show was seen by over 1.6 million people and won quite a few Telly’s. They’ve had a strong partnership with The Advocate ever since.
If you’d like to learn more about how they pulled it off, and how to lean on one initial project to create lasting video success, register for the webinar here.
Check out the video here: Mardi Gras for All Y’all 2022: Parade Tips