October 14 | 12:30 p.m. ET
Your CMS, archives, and audience platforms already hold answers to some of your most important questions. But getting to them means jumping between dashboards, building one-off reports or waiting on an analyst. Model Context Protocol (MCP) provides a secure, governed way for AI tools to work with the systems and data you already use.
In this practical follow-up to his Local Media Fest session, Phil Pracht, Director of Core Platforms at BLOX Digital, moves beyond the “why” of MCP to show the “how.” Drawing on lessons from putting MCP into production against the BLOX NXT CMS, Phil will walk through concrete workflows for evaluating your coverage, finding the content that converts readers into subscribers, turning performance data into an ICYMI roundup, uncovering fresh angles in your archives, and answering community questions from your trusted local reporting.
He’ll also dig into the guardrails that matter, including scoped access, data quality, and human review. You’ll leave with specific questions and workflows your editorial, audience, and revenue teams can adapt right away.