September 28 | 3 p.m. ET
In this webinar, AAM’s Kevin Rehberg will discuss the current state of digital advertising including the impact of ad fraud on local news publishers and solutions for publishers to stand out to advertisers and earn more revenue. Kevin will explain how publishers are impacted by fraud and how it has caused buyers to refocus their digital budgets.
He’ll also share how a publisher’s verified website traffic and business practices can give advertisers more confidence that they are investing in sites with valid human audiences and steps that buyers are taking to identify quality publishers and make better, more productive media decisions.
This webinar is sponsored by Alliance for Audited Media.