Webinar: More stories, closer to home: Why automated content has become a priority for local publishers

Wednesday, June 7 | 12:00 PM EDT

Local publishers across Scandinavia and the US use news automation to capture untapped reader demand and untapped revenue. A veteran in the field is Swedish local media group NTM who use automated content to cover multiple local topics like house sales, company registrations, traffic and sports, which means they have automatically updated content across all local communities, all the time. The incremental local stories also drive traffic, engagement, ad revenue and subscription sales. Join this webinar to find why NTM has made automated content part of their digital strategy  – and get a chance to ask all your questions about robot written content.

Speakers:
Jens Pettersson, Head of Editorial Development, NTM Group, Sweden
linkedin.com/in/jensoskarpettersson

Cecilia Campbell, Chief Marketing Officer, United Robots, Sweden