Jenn Fallin

This webinar will focus on the importance and ease of using text messaging to reach your audience in an ever-increasing mobile world. Jenn Fallin, corporate director of promotions and events at Cumulus Media, will share how the company uses national-level text messaging to support initiatives like radiothons and national contesting. Marie Miscia, Cumulus’s promotions director in its Nashville office, will touch on how the company uses local-level text messaging for direct marketing to its audiences.

This webinar is sponsored by Marketron.