LMA Fest 2022 is a modern take on the former LMA Digital Revenue Summit. We’ll be taking over the Gleacher Center, home to the University of Chicago’s executive MBA program, in downtown Chicago for three days of meetings Aug. 16-18, focused on the growth of your business. Here’s what we’re planning:

All times Central (Chicago time). Session times and topics are preliminary and subject to change.

Thank you to all of our sponsors!

LMA Fest

LMA media company members receive free registrations as part of their membership. Contact Lindsey Estes for your registration code.

Tuesday, August 16, 2022: Collaboration day

LMA/LMF labs, accelerators and collaboratives come together for in-person learning

  • 9 a.m.-4:30 p.m.: Knight x LMA BloomLab: Private session for lab participants.
  • 9 a.m.-11:30 a.m.: Solving for Chicago: Private session for collaborative participants.
  • 9 a.m.-11:30 a.m.: News is Out: Private session for collaborative participants.
  • 1 p.m.-4:30 p.m.: Lab for Journalism Funding: Private session for lab participants.
  • 1 p.m.-4:30 p.m.: Meta Reader Revenue Accelerator Workshop: Private session for Accelerator participants.

1 p.m.-4:30 p.m.: Branded Content Workshop (open to all registered attendees)

Jump into the deep end with local branded content teams in this immersive session built to give you new revenue ideas AND train your reps selling strategies that work across the content marketing spectrum. First you will hear new revenue ideas focused on branding, sponsorships and storytelling techniques. Second, you will hear ways to pitch those ideas to clients! Plus we’ll have interactive activities to help you leave with ideas and action plans to build, grow or improve your content marketing revenue strategy back at home.

4:30 p.m.-6 p.m.: Joint reception with Google News Initiative

Details to be announced.

Wednesday, August 17, 2022

8 a.m.-9 a.m.: Breakfast with sponsors; meetings with R&D partners

Sign up for 15-minute “quick bites” with the industry’s premier R&D partners to learn about the newest products and services (with a focus on revenue growth). Learn more about all of the participating companies.

Vinny Chisari
Cherié Butts
Shani Hosten
Julia Campbell
Andrew Ramsammy

9 a.m.-10 a.m.: Opening keynote: Big brands go local with content marketing – Biogen, AARP and Deloitte 

We know that small and medium-sized businesses will spend $80 billion in content marketing this year (source: Borrell Associates). It turns out that national brands are also turning to local media to reach new audiences. In this opening session, we’ll hear from companies that recently created unique content and sponsorship collaborations with local media. They’ll share their goals, expectations and what they have learned so far. 

Panelists: Vinny Chisari, performance marketing and experience leader, Deloitte Digital; Cherié Butts, P.h.D., medical director, therapeutics development unit, Biogen; and Shani Hosten, vice president, diversity, equity and inclusion, African American/Black strategy and LGBTQ strategy, AARP. Moderators: Julia Campbell, general manager, The Meta Branded Content Project; Andrew Ramsammy, chief content and collaboration officer, Local Media Association.

10 a.m.-10:15 a.m.: Break with sponsors.

Learn more about all of the participating companies.

10:15 a.m.-5 p.m.: Choose between two tracks of programming: Executive Track and Digital Sales Leaders Track, Plus 1:1 meetings with R&D partners

The Executive Track is perfect for C-level executives and features a wide mix of topics. The Digital Sales Leaders Track is highly focused on digital revenue growth, managing sales teams and new opportunities. Throughout the day, 15 minute 1:1 meetings will be available with the industry’s most progressive R&D companies.

Executive Track

Todd Handy

10:15 a.m.-11:10 a.m.: How to navigate dual transformation — innovating your core business while investing in future business models

The concepts of “transformation A” and “transformation B” are certainly not new. In fact, LMA conducted sessions with Harvard Business school great Scott Anthony more than a decade ago on this very topic. Truth is, most local media companies were not willing or able to execute at the time. Things have changed dramatically since then. No one has studied this business strategy and acted on it more than our presenter, Todd Handy. In this session, Todd will walk us through the basics and leave plenty of time for a robust discussion. Bonus tip: We recommend reading Dual Transformation, by Scott Anthony and Clark Gilbert, before attending this session.

Presenter: Todd Handy, chief revenue officer, Beasley Media Group.

Jim Brady
Guy Tasaka

11:15 a.m. – 12:15 p.m.: Small group sessions — choose one:

  • Q&A session with a brand leader from the keynote session: Now is your chance to dive deeper into this conversation.
  • C-level roundtable discussion — Attracting and retaining top talent: Facilitated by a leading HR expert from outside the media industry.
  • Ask me anything” with Jim Brady, vice president of news, Knight Foundation: Looking for advice on projects you want to fund? This is a great opportunity to pick Jim’s brain. Note: this is not a session about how to get funding from The Knight Foundation.
  • Technology Resource CenterGlass house projects on digital news dailies and B2B subscription revenue. Guy Tasaka, head of the LMA Technology Resource Center, introduces its first glass house projects and showcases the business models and recipes for publishers to explore new seven-figure revenue opportunities.

12:15 p.m.-1:30 p.m.: Lunch and R&D showcase

R&D partners will host facilitated lunch discussions around different industry topics, and share new and innovative technologies.

Lolly Bowean
Penny Riordan

1:30 p.m.-2:30 p.m.: Small group sessions — choose one:

  • Philanthropic funding of journalism: We dive deep into why more foundations are making this investment, with leaders from the philanthropic community. Presenters: Lolly Bowean, manager, Journalism portfolio, Creativity and Free Expression team, Ford Foundation; more to be announced. Moderated by Andrew Ramsammy, chief content and collaboration officer, LMA.
  • The bright future for local video advertising and how your company can execute: Hear from Cross Screen CEO Michael Beach on why he’s bullish on the local video advertising market and why news media companies are missing out on revenue if they aren’t. You’ll get a download of data from advertisers, and hear some effective sales strategies for newspaper, broadcast, and radio companies. Moderated by Penny Riordan, director, business strategy and partnerships, LMA.
  • Technology Resource Center office hours: This is an open session to talk about technology-related challenges and opportunities with Guy Tasaka, managing director, Technology Resource Center, LMA.

2:30 p.m.-2:45 p.m.: Break with sponsors

2:45 p.m.-3:30 p.m.: What is the ‘metaverse’ and how will it impact local media companies?

Virtual reality. Augmented reality. Graphically rich worlds of social, commercial and gaming interaction. Tech leaders consider these key elements of the “metaverse” they are working to build. And we’ve certainly heard plenty of speculation about it. But what is it … really? To what extent will it change our businesses, relationships, social interactions — our lives? More to the point for attendees in this session: Why, how much, and how soon should media company leaders care? We’ll address these tall questions and more.

Frank Mungeam

3:40 p.m.-5 p.m.: Workshop: strategic planning in the face of disruption

Get ready to roll up your sleeves for this high-energy, interactive workshop that will challenge you to think in new and exciting ways. Identify how to create capacity for innovation and strategy; learn how to quickly assess and rank to get to ruthless prioritization of your highest-impact activities; and understand how to use start-up principles to accelerate transformation. There will be large- and small-group exercises focused on short and long-term opportunities. Walk away with new ideas, clear priorities and a plan for how to execute. 

Facilitated by Frank Mungeam, chief innovation officer, LMA

Digital Sales Leaders Track

Jodelle Bailey
Amber Aldrich
Pat Eastburn

10:15 a.m.-11:10 a.m.: Keeping what you earn — do less, keep more

Sales managers and reps work hard to keep pipelines full, but what’s the point of shoveling new customers and their money in the front end if they are leaking out the back end? This session looks at ways to keep customers (lower attrition), and earn more from each.

Presenters: Jodelle Bailey, West Coast regional digital sales manager, Sinclair Digital Group; Amber Aldrich, senior advertising director, The Seattle Times; Pat Eastburn, vice president of digital sales, Beasley Media Group; more to be announced.

Shannon Kinney
Lenora Howze
Jared Merves

11:15 a.m. – 12:15 p.m.: The art of prospecting 

Many local media organizations don’t have a systematic strategy around prospecting, nor do they have goals, accountability or comp plans related to lead generation and prospecting. This session will address measuring activity over revenue and how to add new prospects/leads.

Presenters: Shannon Kinney, founder and client success officer, Dream Local Digital; Lenora Howze, executive director, The AFRO; Jared Merves, senior vice president, digital, Cumulus Media; more to be announced.

12:15 p.m.-1:30 p.m.: Lunch and R&D showcase

R&D partners will host facilitated lunch discussions around different industry topics, and share new and innovative technologies.

Robert Walker-Smith
Tanisha Leonard
Michael Chauvin

1:30 p.m.-2:30 p.m.: Sales compensation plans and structures that work

How do you position all sales resources for the best chances at success? And how do you develop meaningful compensation and incentives for that success? We will explore commonly used sales compensation plans and organizational structures — their strengths and weaknesses, and when to use each for best results.

Presenters: Tanisha Leonard, president, RTM360, Real Times Media; Michael Chauvin, digital sales director, NOLA.com/The Times Picayune/The Advocate; more to be announced. Moderator: Robert Walker-Smith, digital revenue director, Knight x LMA BloomLab.

2:30 p.m.-2:45 p.m.: Break with sponsors

Nannette Fevola
Evie Kevish
Ashley Marten
Amber Nettles

2:45 p.m.- 3:55 p.m.: Branded content, soup to nuts

Everything you want to know about Branded Content but were afraid to ask! Branded content is flying off the shelf. Let’s discuss why, why it works, and how to sell it. We’ll also explain ways to avoid internal resistance and how to deal with objections on the street. Plus, learn how to design content strategies small local advertisers can afford, and hear strategies that make content clients repeat customers.

Presenters: Nannette Fevola, senior director of national sales marketing/client solutions, Newsday Media Group; Evie Kevish, project manager, Shaw Media Marketing; Ashley Marten, senior manager, operations, Studio 1847 / Tribune Publishing; and Amber Nettles, vice president, sales and business development, Chicago Reader.

Emily Dresslar

4 p.m.-5 p.m. Driving newsletter revenue success

We know of at least seven different revenue streams for email newsletters and email marketing programs. We will discuss them all, what works, when, and how best to price them.

Presenters: Emily Dresslar, director of RevLab at The Texas Tribune; more to be announced.

6 p.m.-8 p.m.: LMA Fest Party

Details to be announced.

Thursday, August 18

General sessions

Jesse McCambridge

9 a.m.-10 a.m.: Lead generation and sales enablement — the missing ingredients

This session will cover lead-generation campaigns and sales enablement tools that set sales reps up for success. This includes videos, buyer journeys and one-sheets segmented by industry.

Presenters: Jesse McCambridge, vice president, digital revenue and sales strategy, Cox Media Group; more to be announced.

10 a.m.-10:15 a.m.: Break with sponsors

J.B. Ozuna

10:30 a.m.-11:15 a.m.: CTV/OTT opportunities for all media sellers — beyond owned-operated platforms

Revenue opportunities in Connected TV and Over-The-Top video aren’t limited to media outlets that are built to produce video. Connected TV revenue is largely driven by two factors: the number of streaming hours you can generate from your own content, and the ability to sell CTV/OTT ad inventory on both owned and third-party content platforms. Learn to extend your audience reach and available inventory opportunities on third-party distribution platforms, even if your organization doesn’t produce much video content.

Presenters: To be announced. Moderator: J.B. Ozuna, director of strategic revenue, Graham Media Group.

Thank you to our sponsors

Interested in sponsoring LMA Fest? Check out all the options here.

Learn more about all of our sponsors.