Director, LMA Board
Chief Executive Officer, PubGen.AI
Sho Rust is the CEO of PubGen.AI, a revolutionary AI-powered content management system designed specifically for local newsrooms. A third-generation member of the Rust family media business, Sho brings over 8 years of experience deploying generative AI technologies to the local media industry.
Prior to founding PubGen.AI, Sho served as design lead for Boston Consulting Group’s Digital Ventures in Los Angeles. This unique blend of world-class technology expertise and deep roots in local media has shaped PubGen.AI’s mission: empowering journalism with AI grounded in newsroom archives and verified truth.
Sho is passionate about preserving the legacy of local journalism, viewing newspapers as “museums of the stories and history of a community” and ensuring local news remains a cornerstone of democracy.
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