Director, LMA Board
Director, Business Development, Sophi.io at The Globe and Mail
Sonali Verma works with newsrooms all over the world to help them transform their business models and embrace a data-driven culture. She has been at The Globe and Mail since 2008. As the editor managing digital production and audience engagement teams, she led a mind shift in getting journalists to understand how data could make them more effective in attracting and retaining subscribers, while staying true to their mission to build a better Canada.
She also collaborated with The Globe’s data science team on an analytics project that evolved into an artificial-intelligence and machine-learning platform called Sophi.io, which is now used by publishers on five continents. She has been Sophi’s senior product manager and director of customer success, and also oversaw marketing efforts that won several international awards. Her current role as Director, Business Development entails working closely with media organizations to help them build sustainable reader revenue by using automation, prediction and optimization technology, without alienating their newsrooms.
She was previously the editor of Globe Investor, an editor at Bloomberg News, a senior producer at CNBC and one of 10 young journalists chosen worldwide for the coveted Reuters Trainee program.