Business transformation is one of our four strategic pillars. To LMA and LMF, business transformation in the local media industry can mean many things: innovations in advertising and marketing services; new approaches to sales and revenue management; new product development; consumer revenue and membership models, and more.
Current initiatives such as The Branded Content Project, the Family and Independent Media Lab (FIMS), LMA Digital Club, and past programs such as the GNI Subscriptions Lab reflect our commitment to researching, supporting, and leading business transformation efforts for the future of local media. We also believe work toward our other strategic pillars — industry collaboration, journalism funded by philanthropy, and sustainability for publishers of color — represents profound business transformation opportunities.
Here are recent articles on our work to support business transformation in local media.
News consumers cautious and unsure about AI use in news
New research shows survey respondents want human involvement, guardrails, transparency if AI is used in news reports Local news consumers, especially those who engage frequently with news, are generally aware of artificial intelligence usage in news reports and open to use of AI for journalists’ routine reporting tasks. That awareness and openness are among key…
Data insights on news sustainability from FT Strategies
Newsrooms can’t serve their communities with trusted local news if they can’t sustain their business. In an environment where audience pathways to news are changing quickly, traditional revenue models are disrupted and AI creates both new opportunities and threats, it’s essential for news leaders to understand what truly drives success. FT Strategies, in partnership with…
Branded content that works: A step-by-step fulfillment strategy
If you’ve ever managed a branded content campaign, you know there’s a lot more to it than writing a story and hitting publish. Successful campaigns are built on systems, great processes, measurement and reporting that gets clients to say yes to doing more content. David Arkin, CEO of David Arkin Consulting, is one of the…
4 real-world newsroom AI experiments: What was learned
At this year’s LMA Fest, the AI Community Journalism Lab showcased real-world experiments proving that artificial intelligence (AI) has the potential to create efficiencies in the newsroom. The AI Lab, made possible with funding from Walton Family Foundation, has helped 21 publishers explore the possibilities of AI to free up more time to cover local…
Applications open now for the third Cash Camp focused on cause marketing
Brands want to align with purpose—and media organizations have the power to deliver that impact. That’s why the Branded Content Cash Camp is back with a new focus: helping media sales teams grow and strengthen purpose-driven initiatives. Through hands-on coaching, actionable sales strategies, and a focus on community-centered storytelling, this cohort will help you refine your…
10 sales habits that will actually grow revenue: Lessons from LMA Fest
If you walked away from Shannon Kinney’s, founder of Dream Local Digital, and Peter Lamb’s, president of Lamb Consulting LMA Fest session, with your sales brain on fire, you’re not alone. Packed with energy, sharp insights, and more than a few quotable mic drops, their “10 Things You Should Be Doing Now to Grow Sales…
The ‘SaaS-ification’ of media
How adopting SaaS industry GTM principlescan transform local media revenue The new-and-improved Local Media Innovation Alliance (LMIA) is now called Local Media Innovation Insights (LMII). It has a new look, but with the same great content. These reports focus on promising trends/opportunities from local media companies of all kinds, including newspapers, digital news sites, TV/radio and…
LMA partners with Google, FT Strategies to offer members free News Sustainability Audits
We are pleased to offer LMA member news organizations a News Sustainability Audit, supported by the Google News Initiative and delivered in collaboration with FT Strategies. News outlets can choose among one of four audit options. The audit is free for the first 100 newsrooms to complete registration by June 30. To apply for the…
AI trends to keep an eye on: June 2025
Good morning everyone and welcome to the second of my regular columns that keep you up to speed with the latest in artificial intelligence news, with a focus on informing novice and laypeople. Over the past 86 weeks, I’ve manually organized 29,700 AI headlines per week into 45 categories. This has given me a spidey…
AI insights report: Create editorial efficiency with the use of AI
Discover best tools, practices and policies we’ve seen work with actual media organizations The new-and-improved Local Media Innovation Alliance (LMIA) is now called Local Media Innovation Insights (LMII). It has a new look, but with the same great content. These reports focus on promising trends/opportunities from local media companies of all kinds, including newspapers, digital news…
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