When participants in LMA/LMF labs and collaboratives attended an invitational summit last month in Austin, six LMA R&D companies presented and discussed their technologies, and how local media executives can save time and money using these tools.
Attendees took it all in with enthusiasm. As one attendee said, “Watching the Nota demo creating a newsletter in 30 seconds was life changing. My staff can and should be doing that. It shouldn’t be taking half a day or even a full day to create a newsletter anymore. We need to be leveraging this technology that we have.”
Here are some of the top takeaways and “aha!s” from the AI presentations:
Nota
Presentation | Takeaways sheet
Takeaway: Nota is a SaaS company building AI models trained by the best journalists, writers and creators in the world. The company’s assistive tools and LLM (large language models) provide a foundation for any business in any media vertical to amplify its story.
Aha! moment: The LMA publishers that have been working with Nota have seen a minimum of 15% increase in page views since launching Nota and over 50% reduction in time to create assets.
Lede AI
Takeaway: Don’t write policies. Instead, set guidelines. Be transparent with employees and readers. Learning and talking about AI is way more important than success/failure.
Aha! moment: Don’t make assumptions about who will find AI useful. The oldest and self-described curmudgeon has been the biggest AI adopter.
AdCellerant
Takeaway: AdCellerant is excited to introduce language models in its order management system within Ui.Marketing. Ui.Marketing is AdCellerant’s proprietary technology that our partners use to propose, order, manage, report, and analyze their digital advertising campaigns.
Aha! moment: The company is integrating AI into day-to-day with predictive analytics and proposal development.
Tansa
Presentation | Takeaways sheet
Takeaway: Tansa is a centralized, rights-managed system, providing a uniform approach to enforce your writing style across the entire organization.
Aha! moment: Tansa can eliminate errors and reduce the time to copy edit by 70 percent.
Newspack
Presentation | Takeaways sheet
Takeaway: Tailored for publishers, the Newspack Data Dashboard seamlessly integrates data from various third-party services, allowing users to compare their performance against similar publishers based on size and nonprofit/for-profit status.
Ah-ha moment: Newspack envisions the integration of AI to leverage the collected data for optimizing calls-to-action (CTAs) and conversions. This forward-thinking approach sets the stage for a more intelligent and adaptive platform, positioning publishers for enhanced performance.
BlueLena
Takeaway: There are multiple approaches to building reader revenue models. BlueLena makes it easier for independent media to grow loyal, supportive audiences and sustainable revenue, giving newsrooms more time and resources to focus on what they do best: Inform, engage and serve their communities.
Aha! moment: Registration requirements are the most effective tactic for growing first-party data, allowing publishers to establish direct relationships with readers, drive engagement with content, better understand habits and interests, and nurture long-lasting brand loyalty.
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